Location: ARTIS Groote Museum, Plantage Middenlaan 41, 1018 DC Amsterdam, Netherlands


Beyond Compliance: Shifting from Transparency to Trust
How EUPTD is reshaping reward, leadership, culture and the employee deal.

The EU Pay Transparency Directive (EUPTD) is more than a regulatory requirement, it's a catalyst for transforming how organizations build trust, lead people, and communicate fairness. As transparency becomes the new standard, organizations must move beyond compliance and prepare for a future where every pay decision, leadership action, and cultural signal is subject to greater scrutiny.

At the same time, AI is fundamentally reshaping how organizations make decisions, manage talent, and engage their workforce. Together, pay transparency and AI are redefining the employee experience, raising new expectations around fairness, consistency, explainability, and trust. Rather than tackling these challenges separately, forward-thinking organizations have an opportunity to address them as part of a single transformation, equipping leaders and managers with the skills to communicate confidently, fostering a culture of openness and accountability, and creating a more transparent, trusted, and future-ready organization.

Join Korn Ferry and an exclusive group of senior executives, HR leaders, and business decision-makers for an interactive afternoon exploring how leading organizations are turning pay transparency into a strategic advantage. 

We will be joined by one of the leading pay experts in the Netherlands from A&O Shearman to talk about the status of the Dutch regulations.

Through keynote presentations, expert panel discussions, and peer conversations, attendees will gain practical insights into the evolving relationship between pay transparency, leadership, AI, organizational culture, and employee trust.


What You'll Learn
By attending this event, you will:

  • Understand how the EU Pay Transparency Directive will impact your organization's reward strategy, governance, and leadership responsibilities.
  • Explore how AI is changing leadership, decision-making, and expectations around fairness and explainability.
  • Learn why compliance alone is not enough - and how trust has become a critical business differentiator.
  • Discover how effective job architecture, pay equity, and reward frameworks create confidence in pay decisions.
  • Understand the role culture plays in determining whether transparency builds trust or creates scepticism.
  • Learn how leading organizations are connecting reward, leadership, culture, communication, and governance into a unified approach.
  • Hear practical perspectives from senior executives on the actions leadership teams should prioritize over the next 90 days.
  • Exchange experiences with peers facing similar challenges and identify where your organization is most prepared, and where further action is needed.
Who Should Attend
This executive forum is designed for senior business and HR leaders, including CEOs, CHROs, CFOs, Rewards and Total Rewards leaders, HR Directors, Legal and Compliance executives, and business leaders responsible for driving organizational transformation.

Key Takeaway
The future of pay transparency isn't simply about meeting regulatory obligations. It's about creating organizations where leaders can confidently explain decisions, employees trust the systems behind them, and culture reinforces fairness at every stage of the employee experience. Attendees will leave with practical strategies and an executive roadmap for turning transparency into a lasting source of organizational trust and competitive advantage.

Don’t miss this opportunity to gain valuable insights, exchange ideas, and learn best practices from leading professionals in the field.

Please note: Due to limited seating, we kindly ask that each company register no more than 2–3 representatives.

Register your spot today.

Marc Burger
Country Chair, Netherlands & EMEA Lead, Culture, Change & Communication

Mark Van Zon
Client Partner, Organizational Strategy & Total Rewards

Danny Othman
Client Partner, Head of Learning & Professional Development EMEA


Bart Ellerbroek
Client Partner & Commercial Leader, KF Digital

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